How to Do Graphic Design for Your Blog: 5 Tips from Graphic Artist Ken Benitez

When talking about the skills needed to maintain a blog, I often hear people talking about writing, photography, and social media management. An often overlooked skill is graphic design. As a blogger, I have the hardest time with graphic design—but I do acknowledge its importance. How many times has an article looked more appealing because of an added infographic? How many times have we clicked on an article from our Facebook news feed just because the featured photo looked interesting? Effective graphic design is important. 

 I asked help from graphic designer Ken Benitez to share his thoughts on fonts, colors, and the most helpful tools that help him in his craft.

Ken Benitez merges a creative vision with stunning design solutions. As a freelance graphic artist based from the Philippines, he has found inspiration in his love for the arts since childhood, and has allowed that passion to evolve with him both professionally and personally. His visionary style has an emphasis on clean, simple, and modern design with components that are both distinctive and unforgettable. His signature style is complex and nuanced, and his many talents are flexible and tailored for the needs of each project. His expertise in logo design and identity branding lend themselves well to brands seeking elegant and memorable graphic designs that will please almost any aesthetic preferences. For beautiful marketing materials to fit any canvas from small to large, Ken Benitez develops timeless and memorable concepts.

As proof of Ken’s skill, you only have to look at his portfolio and his list of clients, which includes Jason Magbanua! I enlisted Ken’s services to work on the branding of my blog, and I’m extremely satisfied with the results.

Just for background, these are the some of the things that Ken came up with for my blog. For this project, I wanted the new logo to be more classy, timeless, professional, comfortable and approachable. I’ve always been a fan of watercolor designs and rose gold, so Ken applied it in my letterhead and online collaterals.

(In case you’re interested to see how my mood board for this project was like (and how Ken totally transformed it!), this is the link to my Pinterest mood board. And this is what my blog looks like now!)

5 Branding Tips from Graphic Designer Ken Benitez

1.) The real work begins long before the actual making of the design.

Ken says, “Before meeting with a client, I prepare a questionnaire for him regarding his project to be able to know what type of business, product or service, target market, competition, personality and specific color he is considering. This process will allow me to choose the appropriate color/s for the brand.”

Preparing mood boards also help. What are the key visual reminders that you associate the most with your brand? It may be overwhelming to immediately identify specific colors and fonts. But if you put all your pegs in a mood board, you slowly visualize what you like and don’t like.

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